NOV 26 2018

PASSION FOR CLEAN MOBILITY won a Gold Medal at the New York Festivals 2019 for Special Visual Effects! 《热爱绿色出行》喜提2019纽约广告节特效金奖!

Car shoots in Shanghai can be pretty standard, but our client Final Frame in Germany wanted to make this one stand out – so we went the extra mile to get super-duper cool locations for the HELLA shoot. Nanpu Bridge is as awesome as bridges get in Shanghai – and of course you need to shoot it with a drone to get the full effect. The view we shot from above and the spectacular visual effects sent our film “Passion for Clean Mobility” soaring above the competition at New York Festivals 2019, snagging the Gold World Medal for Special Visual Effects! 

 

在上海,很拍出彩。我的客,来自德国的Final Frame却不足于常,希望能做出点不一来。在HELLA视频中,我余力去找上海最酷的拍摄场景。尤其是南浦大,是上海个大都市大气繁忙的交通展现!当然,不能少了无人机的航拍大全景。这个南浦大桥俯瞰和美轮美奂的特效制作相得益彰,让《热爱绿色出行》短片在2019年的纽约广告节中大放异彩,摘得特效金奖!

 

Mandarin Film helped Final Frame produce a film for HELLA in Shanghai last August. Shanghai is one of the world’s largest growth markets for hybrid and electric vehicles.

华影青橙在8月在上海为HELLA协助制作了这部讲述城市电动出行的影片。上海是全球混合动力和电力机动车增长最快的市场之一。

World lighting and electronics expert HELLA explains what current and future concepts for electric mobility could look like in the new film “Passion for Clean Mobility”.

全球灯光和电子设备专家海拉在新片《热爱绿色出行》中就诠释了电子出行的当下和未来概念。

The challenge was to show how electronic mobility works in Shanghai’s most fascinating locations, including the bund, Lujiazui financial district, and the incredibly magnificent Nanpu Bridge.

这次影片的拍摄难度在于如何在上海最具有标志性的地点,比如外滩、陆家嘴金融区以及宏伟的南浦大桥展现上海这座城市的电动出行主题。

Passion for Clean Mobility《热爱绿色出行》

 

Mandarin Film worked with lead agency Final Frame in Germany to develop the creative aspects, lock down the cast and characters, and managed all local logistics including crew and kit hiring. The foreign crew worked seamlessly with a supportive local team, including the camera team, hair/ make up team, lighting team.  More from behind the scenes, please click here.

 

华影与来自德国的Final Frame合作,确定短片创意,选取演员,并且协调提供本地拍摄人员及设备。外方摄制团队和中方团队,包括摄影组,化妆组,灯光组等进行了非常默契的合作。更多精彩的幕后花絮请点击这里

 

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