AUG 15 2019

CKGSB MBA Brand Video

长江商学院MBA项目品牌视频

 

Mandarin Film completed a 'script to screen' brand video for Cheung Kong Graduate School of Business ,one of the world’s most pre-eminent business schools.  The brief was to produce a branding video for the flagship English MBA Program that could be used for recruitment, events and branding.

华影青橙长江商学院策划并制作了一部品牌视频。长江商学院是全球领先的商学院,本片的诉求是为该校英文MBA项目拍摄品牌视频,以用于新生招募、品牌推广及其他各类活动。

 

A flurry of conference calls, brainstorming meetings and creative incubationresulted in a concept and approach that felt right for the school, striking the best balance between capturing current students, alumni and the mood and tone of the school, whilst showing off the campus and Beijing as a world-class city.

经过多次的电话会议、轮番的头脑风暴及创意孵化,我们确定了与长江商学院定位一致的视频理念和摄制方向。团队拍摄了在校学生、采访了毕业校友、展现了校园氛围,并在三者之间取得了平衡。与此同时,力求通过视频体现出世界一流的风采的校园和北京的风貌。

 

With a string of previously successful collaborations (VIPKID, GoalBlue), Mandarin Film was able to work collaboratively with the CKGSB team to develop a script that highlights all key aspects of the CKGSB MBA program: World-Class Faculty, China Insights, Unrivaled Alumni Network, Global Learning Platform, and Cultivating Future Leaders.

在此之前,华影青橙与长江商学院多次成功的合作(VIPKIDGoalBlue为蓝)为本次视频制作打下了良好的基础,华影青橙与长江商学院的工作团队一起合作创作出了视频脚本,突出了长江商学院MBA项目的所有关键优势——拥有世界一流师资力量;深入洞察中国商业市场;坐拥优越校友资源;提供全球性学习平台;培育未来商业领袖。

 

During the two days of filming, the crew managed to film at locations across the city – from an early morning run the corner turret ofForbidden City, to the headquarters of Microsoft, busy intersections and a private gym to Oriental Plaza and downtown Beijing – not to mention the CKGSB campus in Wangfujing. 

在为期两天的的行程中,团队穿梭于北京的各个角落,成功完成了拍摄。拍摄于清晨的故宫角楼开始,先后前往了微软总部、公共十字路口、健身房、东方广场等地,还有位于王府井的长江商学院校区。

 

Mandarin Film was able to work with CKGSB to ‘cast’ a diverse range of faculty, alumni and current students; male and female, Chinese and foreign students. From the carefully cast interviewees we were able to capture a range of great quotes. 

华影青橙与长江商学院一同选出了视频的拍摄对象,有教职员工,也有校友和在读学生;有男性,也有女性;有来自中国本国的学生,也有其他国家的留学生。在此过程中,我们拍摄到了许多很好的采访镜头。

 

One of the key challenges for this project was tight turnaround. After the 2 days of filming, we only have 3 days to work on the first draft. But we managed to work closely with client, to finalize every detail and meet all the requirements. 

本次项目最大的挑战是紧张的摄制周期。在两日拍摄结束后,我们仅有三天时间完成第一个视频初稿。尽管如此,我们和客户紧密合作,敲定了各个细节,达到了各项要求。

 

Most fun part was the boxing scene – current CKGSB student Beth Guo was up for the taskand director Patrick Carr warily got into the ring with her, holding the pads so the cameraman could get the shots as best he could while dodging the punches.  A water spray bottle was always close at hand to spritz Beth’s face and torso before the shots as if she was enduring an extra hard workout – in actual fact, she’d have surely finished the fight with Patrick in the first round ;)

最有趣的部分是拳击场景的拍摄:导演Patrick Carr和长江商学院的在读学生Beth Guo一起进入了拳击场,他小心翼翼地拿着护具站在Beth对面。为了让摄像师拍摄到最好的镜头,Patrick不停地四处闪躲Beth发出的拳头。我们用喷雾在Beth的脸上和身体上都喷上了水珠,营造出刚刚结束高强度锻炼的效果(然而实际上,如果Beth和Patrick真的对打,一个轮回Beth就能打败他 ;)

 

The project was delivered on budget, on time. Just a week after being filmed, the video was premiered on the 2020 CKGSB MBA Program Admissions Orientation eventand it was highly acclaimed by clients and audiences present. “Mandarin Film is very professional and easy to work with. We had a great time working with the team and all very excited seeing the final film.” – Susie Zhan, CKGSB

项目最终按计划按时交付。拍摄完成后的一个星期,视频就在长江商学院2020年英文MBA招生发布会上展映,客户及在场观众都给予了高度评价。长江商学院的Susie Zhan说道:“华影青橙的团队十分专业。与他们的合作相当融洽,我们对最后的成片的效果非常激动。”

 

Cheung Kong Graduate School of Business (CKGSB),is a private, non-profit, independent educational institution and the only business school in China with faculty governance. Established in 2002, CKGSB is now considered one of the major graduate business schools in China. 

长江商学院是一所私立非营利性的教育机构,也是中国唯一一家拥有独立法人资格的商学院。自2002年建校以来,长江商学院已经成为中国最优秀的研究生商学院之一。

                          

CKGSB MBA Brand Videois produced by Mandarin Film: Patrick Carr - director, Shan-Shan Wang – Producer, Chen Liang – DOP, Fang Xin – Editor, John Shi – Camera Assistant, Fiona Zheng – Production Assistant. 

长江商学院MBA项目品牌视频由华影青橙团队制作:Patrick Carr – 导演,Shan-Shan Wang – 制片人,Chen Liang – 摄像指导,Fang Xin – 剪辑,John Shi – 摄像助理,Fiona Zheng – 制片助理。

 

Watch the video:

 

 


Photo credit Mandarin Film

 

Photo credit Mandarin Film

 

Photo credit Mandarin Film

 

Photo credit Mandarin Film

 

Photo credit Mandarin Film

 

Photo credit Mandarin Film

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AUG 14 2019

2019年8月12日下午3点,在杭州湾与长江河口交汇处的东海之滨滴水湖畔,来自英国威尔士的冒险家Ash Dykes小戴顺利完成了自己为期一年的徒步长江之旅的最后一公里,破纪录的成为徒步长江全程的第一人

小戴这次徒步历时352天,共计八百万步,创造了全新的世界纪录。这也是他继徒步穿越蒙古和马达加斯加之后的第三次打破世界纪录!

2018年8月,小戴只身一人从长江源头杂多县的当曲河出发。全程几乎有一半在海拔4000米的高原,区域内地貌复杂多变,他穿越高原,山谷,盆地等多种地形地貌,随时面临着恶劣天气,野兽出没,饥饿劳累的挑战。但一年的徒步之旅也让他更加了解中国各地的魅力文化,结识了很多有意思的人,并且深深的爱上了中国。

在接受BBC连线采访时,在被问到此次徒步之旅最美的经历时,小戴惊叹于看到中国拥有多样的文化和地貌,感动于他这一路上遇到的热情好客的人们。

小戴远在英国的家人,朋友特意赶过来加入这徒步的最后一公里,同时加入的还有他支持者,英国驻上海总领事胡克定先生以及包括人民网,中国日报,CGTN,BBC,澎湃新闻,凤凰卫视,东方卫视,新浪网,新闻晨报,周末画报,梨视频在内的众多国内外知名媒体,凯乐石,世界自然基金会,上海三联书店等合作伙伴,在他们的陪伴与见证下,在上海滴水湖公园完成了最后一公里的冲线,为这场伟大的旅程画上了圆满的句号!

在完成徒步长江,第三次创造世界第一后,有记者问小戴:你的下一个目标是哪里他又露出两行白牙地笑起来:“我想还会是中国我真的爱中国,这次徒步长江,我非常幸运地体验到了中国人的热情好客,中国真是把我放在心上,各地的支持让我受宠若惊。”

目前包括中国国际电视台,新浪新闻,新闻晨报,梨视频,BBC NEWS、Mirror Online、 The Guardian、ITV NEWS、NIA NEWS、North Wales Live、Sky NEWS在内的11家国内外多家媒体都对小戴徒步长江冲线活动进行了报道。

感谢一年多以来大家对小戴关注与支持!我们正在制作大型纪录片《徒步长江》(2集),即将在国内、国际电视媒体推出。希望大家能够继续关注我们!继续为小戴打call!

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JUN 04 2019

Mandarin Film is proud to have collaborated with Silverback Films to shoot award-winning wildlife/environmental series Our Planet, narrated by David Attenborough.

 

华影青橙于201811月协助英国制作公司银背” Silverback Films完成我们的星球项目拍摄。

 

Our Planet is a large-scale trans-media project, aiming to reach one billion people across the world in order to change the way they think about Earth and the challenges the future brings. Global broadcast partners Netflix, the World Wildlife Fund and Silverback Films, the creators of Planet Earth(the highest-rated TV series of all time on IMDB), partnered to create the most powerful media project promoting environmental consciousness the world has ever seen. Watch the trailer!

 

《我们的星球》是一个长周期、大规模的跨媒介项目。该项目致力于影响全球各地区的十亿观众,希望转变观众对于地球以及人们所面临挑战的看法。作为IMDB网站有史以来评分最高的电视节目《地球脉动》的制作公司Silverback Films 联合包括全球最大的线视频网站Netflix世界自然基金会WWF在内的合作伙伴,共同策划了这个有史以来在环保方面最具影响力的影视项目。请看片花!

 

The program demonstrates how China is leading the way to a clean future through renewable energy projects. Contributors to the project included world renowned architects, academics, and innovative landscape architect Kongjian Yu.

影片将展现中国是如何在发展可再生能源方面领先全世界的,拍摄地点涉及上海与北京两大国际化都市。拍摄主人公包括国际知名建筑师、美国艺术与科学院院士,北京大学建筑与景观设计学院院长俞孔坚。

The program shows how Yu Kongjian’s work Houtan Park Expo Sponge City — has made an impact on the environment surrounding the city.

 

他所设计的世界著名上海世博后滩公园项目,将向观众展示海绵城市的措施如何能对城市产生积极的影响。

 

We also filmed a group of children who have been called to action to protect the environment as they use their imagination to explore fresh ideas for innovative clean energy.

 

同时,也有不满10岁的学龄儿童,以奇思妙想探索再生能源的创新方式,发出新鲜嘹亮的环保号召。

 

 

Mandarin Film helped research and realize all stories and locations. Working together with our partners we were proud to help deliver what we believe to be a truly moving documentary, and a stimulus for real change.

 

华影青橙成功为英方团队办理来华记者签证且临时引进国内鲜有拍摄器材,提供了从调研,拍摄场地沟通,后勤和人员、设备以及拍摄时所需许可的所有制片服务。

 

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