Mandarin Film worked with Alibaba to create a video seen around the world for 11.11, China’s shopping festival.
As part of a complicated and time sensitive operation, MF was responsible for all aspects of production, simultaneously managing 9 crews around China to come together to produce a video that needed to be shot, edited and outputted in just two days, and delivered to the world on 11.11 itself.
Mandarin Film enlisted the services of director Donovan Greene to take care of the creative vision for the project, which was specifically requested by Alibaba head, Jack Ma, and included a gala event featuring Daniel Craig, Kevin Spacey, Rain, and a multitude of Chinese stars.
The video was shown in New York on 11.11 at New York Stock Exchange as the stock exchange opened, as well as at the virtual bell ringing ceremony in Beijing, and an updated version including the bell ringing was subsequently uploaded to world media a few hours later.
We are proud to partner with Alibaba, the company that holds the record of the biggest IPO in history, and that smashed all records for shopping day in China. Watch out as this company continues to go global – we hope to be right there with them, creating awe inspiring and imaginative fresh content every step of the way.