AUG 07 2013

Light Up Your Life

Light Up Your Life

When the marketing team for new retail real estate company Parkview Green asked Mandarin Film to put together a proposal for a unique approach to an event video for its one-year anniversary party it became a classic 'script to screen' project.

The brief was to include the performance by Cirque De Soleil and also three luxury retailers from the shopping mall who were participating in the event (Camille FournetTony and Guy and Agent Provocateur .  In collaboration with the client we hit on a theme of 'magic', the idea being to show the magical experience of being at the event rather than everything that happened, whilst engaging the brand partners in a novel way by asking them to describe their definition of and experiences with magic - allshot in the space of a few hours on the night.

One further shot was proposed - a live action studio shoot using green screen to create the magician title and poster image of the event.  This was shot the night before the event and the CGI was created on the day of the event to allow everything to be edited and ready in time.

The finished, edited 30 second video was sent to the client just 24 hours after the end of the event, with the 5 minute long version anticipated to go live on screens around the building soon.
 
Directed by Patrick Carr (Mandarin Film)
Cinematography by Jason Wong and David Tong on the Canon C300, 5D and GoPro. 
Editing by Xander Bruins (Mandarin Film)