AUG 15 2019

CKGSB MBA Brand Video长江商学院MBA项目品牌视频

CKGSB MBA Brand Video



Mandarin Film completed a 'script to screen' brand video for Cheung Kong Graduate School of Business ,one of the world’s most pre-eminent business schools.  The brief was to produce a branding video for the flagship English MBA Program that could be used for recruitment, events and branding.



A flurry of conference calls, brainstorming meetings and creative incubationresulted in a concept and approach that felt right for the school, striking the best balance between capturing current students, alumni and the mood and tone of the school, whilst showing off the campus and Beijing as a world-class city.



With a string of previously successful collaborations (VIPKID, GoalBlue), Mandarin Film was able to work collaboratively with the CKGSB team to develop a script that highlights all key aspects of the CKGSB MBA program: World-Class Faculty, China Insights, Unrivaled Alumni Network, Global Learning Platform, and Cultivating Future Leaders.



During the two days of filming, the crew managed to film at locations across the city – from an early morning run the corner turret ofForbidden City, to the headquarters of Microsoft, busy intersections and a private gym to Oriental Plaza and downtown Beijing – not to mention the CKGSB campus in Wangfujing. 



Mandarin Film was able to work with CKGSB to ‘cast’ a diverse range of faculty, alumni and current students; male and female, Chinese and foreign students. From the carefully cast interviewees we were able to capture a range of great quotes. 



One of the key challenges for this project was tight turnaround. After the 2 days of filming, we only have 3 days to work on the first draft. But we managed to work closely with client, to finalize every detail and meet all the requirements. 



Most fun part was the boxing scene – current CKGSB student Beth Guo was up for the taskand director Patrick Carr warily got into the ring with her, holding the pads so the cameraman could get the shots as best he could while dodging the punches.  A water spray bottle was always close at hand to spritz Beth’s face and torso before the shots as if she was enduring an extra hard workout – in actual fact, she’d have surely finished the fight with Patrick in the first round ;)

最有趣的部分是拳击场景的拍摄:导演Patrick Carr和长江商学院的在读学生Beth Guo一起进入了拳击场,他小心翼翼地拿着护具站在Beth对面。为了让摄像师拍摄到最好的镜头,Patrick不停地四处闪躲Beth发出的拳头。我们用喷雾在Beth的脸上和身体上都喷上了水珠,营造出刚刚结束高强度锻炼的效果(然而实际上,如果Beth和Patrick真的对打,一个轮回Beth就能打败他 ;)


The project was delivered on budget, on time. Just a week after being filmed, the video was premiered on the 2020 CKGSB MBA Program Admissions Orientation eventand it was highly acclaimed by clients and audiences present. “Mandarin Film is very professional and easy to work with. We had a great time working with the team and all very excited seeing the final film.” – Susie Zhan, CKGSB

项目最终按计划按时交付。拍摄完成后的一个星期,视频就在长江商学院2020年英文MBA招生发布会上展映,客户及在场观众都给予了高度评价。长江商学院的Susie Zhan说道:“华影青橙的团队十分专业。与他们的合作相当融洽,我们对最后的成片的效果非常激动。”


Cheung Kong Graduate School of Business (CKGSB),is a private, non-profit, independent educational institution and the only business school in China with faculty governance. Established in 2002, CKGSB is now considered one of the major graduate business schools in China. 



CKGSB MBA Brand Videois produced by Mandarin Film: Patrick Carr - director, Shan-Shan Wang – Producer, Chen Liang – DOP, Fang Xin – Editor, John Shi – Camera Assistant, Fiona Zheng – Production Assistant. 

长江商学院MBA项目品牌视频由华影青橙团队制作:Patrick Carr – 导演,Shan-Shan Wang – 制片人,Chen Liang – 摄像指导,Fang Xin – 剪辑,John Shi – 摄像助理,Fiona Zheng – 制片助理。


Watch the video:



Photo credit Mandarin Film


Photo credit Mandarin Film


Photo credit Mandarin Film


Photo credit Mandarin Film


Photo credit Mandarin Film


Photo credit Mandarin Film