AUG 15 2019

CKGSB MBA Brand Video长江商学院MBA项目品牌视频

CKGSB MBA Brand Video

长江商学院MBA项目品牌视频

 

Mandarin Film completed a 'script to screen' brand video for Cheung Kong Graduate School of Business ,one of the world’s most pre-eminent business schools.  The brief was to produce a branding video for the flagship English MBA Program that could be used for recruitment, events and branding.

华影青橙长江商学院策划并制作了一部品牌视频。长江商学院是全球领先的商学院,本片的诉求是为该校英文MBA项目拍摄品牌视频,以用于新生招募、品牌推广及其他各类活动。

 

A flurry of conference calls, brainstorming meetings and creative incubationresulted in a concept and approach that felt right for the school, striking the best balance between capturing current students, alumni and the mood and tone of the school, whilst showing off the campus and Beijing as a world-class city.

经过多次的电话会议、轮番的头脑风暴及创意孵化,我们确定了与长江商学院定位一致的视频理念和摄制方向。团队拍摄了在校学生、采访了毕业校友、展现了校园氛围,并在三者之间取得了平衡。与此同时,力求通过视频体现出世界一流的风采的校园和北京的风貌。

 

With a string of previously successful collaborations (VIPKID, GoalBlue), Mandarin Film was able to work collaboratively with the CKGSB team to develop a script that highlights all key aspects of the CKGSB MBA program: World-Class Faculty, China Insights, Unrivaled Alumni Network, Global Learning Platform, and Cultivating Future Leaders.

在此之前,华影青橙与长江商学院多次成功的合作(VIPKIDGoalBlue为蓝)为本次视频制作打下了良好的基础,华影青橙与长江商学院的工作团队一起合作创作出了视频脚本,突出了长江商学院MBA项目的所有关键优势——拥有世界一流师资力量;深入洞察中国商业市场;坐拥优越校友资源;提供全球性学习平台;培育未来商业领袖。

 

During the two days of filming, the crew managed to film at locations across the city – from an early morning run the corner turret ofForbidden City, to the headquarters of Microsoft, busy intersections and a private gym to Oriental Plaza and downtown Beijing – not to mention the CKGSB campus in Wangfujing. 

在为期两天的的行程中,团队穿梭于北京的各个角落,成功完成了拍摄。拍摄于清晨的故宫角楼开始,先后前往了微软总部、公共十字路口、健身房、东方广场等地,还有位于王府井的长江商学院校区。

 

Mandarin Film was able to work with CKGSB to ‘cast’ a diverse range of faculty, alumni and current students; male and female, Chinese and foreign students. From the carefully cast interviewees we were able to capture a range of great quotes. 

华影青橙与长江商学院一同选出了视频的拍摄对象,有教职员工,也有校友和在读学生;有男性,也有女性;有来自中国本国的学生,也有其他国家的留学生。在此过程中,我们拍摄到了许多很好的采访镜头。

 

One of the key challenges for this project was tight turnaround. After the 2 days of filming, we only have 3 days to work on the first draft. But we managed to work closely with client, to finalize every detail and meet all the requirements. 

本次项目最大的挑战是紧张的摄制周期。在两日拍摄结束后,我们仅有三天时间完成第一个视频初稿。尽管如此,我们和客户紧密合作,敲定了各个细节,达到了各项要求。

 

Most fun part was the boxing scene – current CKGSB student Beth Guo was up for the taskand director Patrick Carr warily got into the ring with her, holding the pads so the cameraman could get the shots as best he could while dodging the punches.  A water spray bottle was always close at hand to spritz Beth’s face and torso before the shots as if she was enduring an extra hard workout – in actual fact, she’d have surely finished the fight with Patrick in the first round ;)

最有趣的部分是拳击场景的拍摄:导演Patrick Carr和长江商学院的在读学生Beth Guo一起进入了拳击场,他小心翼翼地拿着护具站在Beth对面。为了让摄像师拍摄到最好的镜头,Patrick不停地四处闪躲Beth发出的拳头。我们用喷雾在Beth的脸上和身体上都喷上了水珠,营造出刚刚结束高强度锻炼的效果(然而实际上,如果Beth和Patrick真的对打,一个轮回Beth就能打败他 ;)

 

The project was delivered on budget, on time. Just a week after being filmed, the video was premiered on the 2020 CKGSB MBA Program Admissions Orientation eventand it was highly acclaimed by clients and audiences present. “Mandarin Film is very professional and easy to work with. We had a great time working with the team and all very excited seeing the final film.” – Susie Zhan, CKGSB

项目最终按计划按时交付。拍摄完成后的一个星期,视频就在长江商学院2020年英文MBA招生发布会上展映,客户及在场观众都给予了高度评价。长江商学院的Susie Zhan说道:“华影青橙的团队十分专业。与他们的合作相当融洽,我们对最后的成片的效果非常激动。”

 

Cheung Kong Graduate School of Business (CKGSB),is a private, non-profit, independent educational institution and the only business school in China with faculty governance. Established in 2002, CKGSB is now considered one of the major graduate business schools in China. 

长江商学院是一所私立非营利性的教育机构,也是中国唯一一家拥有独立法人资格的商学院。自2002年建校以来,长江商学院已经成为中国最优秀的研究生商学院之一。

                          

CKGSB MBA Brand Videois produced by Mandarin Film: Patrick Carr - director, Shan-Shan Wang – Producer, Chen Liang – DOP, Fang Xin – Editor, John Shi – Camera Assistant, Fiona Zheng – Production Assistant. 

长江商学院MBA项目品牌视频由华影青橙团队制作:Patrick Carr – 导演,Shan-Shan Wang – 制片人,Chen Liang – 摄像指导,Fang Xin – 剪辑,John Shi – 摄像助理,Fiona Zheng – 制片助理。

 

Watch the video:

 

 


Photo credit Mandarin Film

 

Photo credit Mandarin Film

 

Photo credit Mandarin Film

 

Photo credit Mandarin Film

 

Photo credit Mandarin Film

 

Photo credit Mandarin Film

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